Creating Valuable Learning Experiences
Date: Wednesday, May 16, 2018
Time: 2:00 PM EDT
The role of the customer, in this case the learner, has changed from isolated to connected, from unaware to informed, from passive to active, and everything has become experience driven. As a result, business, technology, marketing and design strategies must be aligned and focused on the overall experience to drive innovation forward.
By 2020, experience will overtake price and product as the key differentiator. The experience is about the entire ecosystem from how people discover products or services well beyond single interactions across touchpoints. Creating experiences people love requires a shift in traditional thinking. Companies can no longer rely on customer loyalty or market share as primary drivers for customers to purchase their products.
Recognizing this opportunity, Andy Vitale, director of user experience at Polaris Industries, will address how to create experiences that empower the learners that engage with them, the teams that build them, and the businesses that provide them. Drawing from his experience, he will share insights and tactics to craft experiences that provide value and a measurable business impact.
Attendees will learn to:
- Identify what makes an experience valuable.
- Understand how to provide increased value to your audience.
- Leverage KPIs to measure the value of an experience.
Andy Vitale is the director of user experience at Polaris Industries, a global power sports leader, where he is responsible for leading user experience design across Polaris’ innovative product lines. Vitale is focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.
Vitale holds a master’s in user experience design and has experience having held multiple roles as a designer, entrepreneur, education department chair and design leader. With a proven ability to lead change and process improvements, Vitale has developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. He is a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.
Aside from his primary role at Polaris, Vitale is an adjunct professor for Kent State University’s user experience design graduate program. He also serves on the UXPA Cleveland Senior Advisory Board and the Program Advisory Committee for the graphic design and interactive media program at the University of Wisconsin-Stout. Vitale often writes about design and speaks at conferences and events.