Gamified Behavior Change: How to Make Learning Experiences Fun and Measurable

Available: On-Demand

We’re often required to move people at the same time—whether it’s onboarding, change initiatives, or development programs. In order to be successful, we have to break through the noise and engage employees early and often. Using game-based principles, we can make it personal and engaging while building relationships throughout the organization.

This webinar is the dissection of a gamified solution, Adoptify, for change training and communication that resulted in a measurable approach to organizational readiness. The solution included a multi-week communication program that delivered weekly challenges. Leaderboards and Change Champions provided visibility to the competition with internal prizes and donations to reinforce and recognize participation. Ultimately, the solution resulted in more than 90% of users completing the necessary micro challenges and having the ability to perform the needed behaviors at go live.

When it comes to inspiring behavior change, there are certain factors that can help ensure that your training and communication are successful. We’ll cover five principles that you can incorporate into your learning experience.

This webinar will help attendees:

  • Understand how game mechanics can be applied effectively in a non-game environment.
  • Explore ways to apply micro and social learning to change behavior. 
  • Learn how a gamified readiness model can activate training and learning. 

Sponsored by:




   Caitlin Robie

   Senior Solutions Change Management Consultant  

   TiER1 Performance Solutions

Caitlin Robie, Senior Solutions Change Management Consultant at TiER1 Performance Solutions, has successfully partnered with leadership teams and project stakeholders to design and execute communication and change management strategies for large system implementations including SAP, Oracle, Siebel, and PeopleSoft. Her project experience and background support a variety of change management, HR, operations, and organizational development initiatives.

Caitlin is also a skilled researcher and a member of TiER1’s Research and Innovation Team, leading research projects with the United States Air Force. Her research experience helps her collect and analyze data to create innovative solutions for engaging audiences and promoting desired results.

Caitlin received her MA in industrial and organizational psychology from Seattle Pacific University, and her BA in psychology and business administration from University of Dayton.


   Dustin Shell

   Director of Innovation  

   TiER1 Performance Solutions

Dustin Shell, Director of Innovation at TiER1, is passionate about people, learning, and technology (in that order). He loves combining these to help people do their best work and fulfill their personal and collective potential. Dustin loves pushing the limits of technology to help people and organizations realize their full potential. He has a strong background in multimedia production, eLearning authoring, instructional design, curriculum design, and learning strategy. Dustin has experience designing, implementing, and researching learning space design and online scenario-based environments.

Currently, Dustin specializes in mobile learning strategy, implementing enterprise social intranets, and gamifying learning environments to improve engagement in the workplace.

Dustin is a published author on topics such as learning space design, scaffolding and motivation, and writing for eLearning. He recently spoke on gamifying change at FocusOn Learning 2016. Dustin received his master’s in instructional design from the University of Cincinnati, and his BA in music composition from Cincinnati Christian University.


   Rich Marmura

   Senior Gamification Consultant 

   TiER1 Performance Solutions

Rich Marmura, Senior Gamification Consultant at TiER1 Performance Solutions, has a strong background in the design, development, and management of video games, toys, and amusement park attractions. Prior to joining TiER1, he worked as a lead game designer for Zynga, WGT Media, and TinyCo, working on games such as Farmville and Family Guy: The Quest for Stuff. Rich also served as the digital engagement content supervisor and project manager for the City of Pittsburgh.

Rich received his MET in entertainment technology from Carnegie Mellon University and his BA in theatre and political science from Westminster College.